We were approached by Dax Hock, the owner of Traega Entertainment in Cools Springs, TN to help set off their already inspiring new offices with a custom dimensional logo sign, and a super fun custom video game console enclosure wrap.

Traega Entertainment is a veteran team of game makers with decades of experience from Blizzard, Riot, EA, Microsoft, Ubisoft, Disney, Midway, and Funcom. We have come together to form Traega Entertainment, an independent studio in based in Cool Springs, TN. With their expansion, the team reached out to us with some ideas to help create an impactful logo sign on their artistic reclaimed wall.

Conceptual drawing from Traega on placement of their logo sign in their wood wall

We immediately got to work on creating some concept renderings on how the sign would come together. What was fun about this particular project was that the Traega logo was already extremely cool- with all the angular shapes and retro colors we approached it from a multi-dimensional concept, essentially “stacking” the logos by layer. Using flat cut acrylic elements faced with digital prints, we began building the sign.

Finally, with all the acrylic fabricated and the acrylic faced with the digital prints to create the gradient effects, we mounted the lettering over a 3/4 inch thick custom routed foam backer, faced with digitally printed background design. To mount it to the wall, we wanted the sign to look like it was free floating in the wall area so we used a french cleat system and bottom bumper to maintain a level position. See the final product below!

If you’re interested in having a custom logo lobby sign created by us, feel free to reach out below and let’s create something together!

This is a question we get daily, with good reason. The best way to attack that question is knowing what factors go into your wrap. Generally, most shops including ours use templates and guides to determine square footage of a wrap. Is it full coverage? What kind of vehicle is it? Do you need graphic design? How long is it going to be on there for and what materials should we use? All these questions are determining factors in your wrap.

Nissan NV Wrap done for Driveway Rescue TV show for RTM productions, in Franklin, TN.

“Where can we save money?” We do too many van wraps a year here to count, and 90% don't have the roof done- instead, we install a 18"-24" piece of vinyl as a "header" over the windshield to give the illusion of roof coverage. This saves significantly as on many commercial vans and vehicles, the roof is one of the largest panels. If you're looking to wrap a van- Chevy, ford, dodge, or Mercedes- be it a econoline van or a sprinter-style van I'd budget anywhere from $2200-$4500 printing and installation depending on trim models, roof height, and design needed. The larger the vehicle, the greater the price. Most companies like ours charge by the square foot- If that seems to be slightly out of budget reach, I'd look into partial wraps, as you can achieve similar results as a full wrap with a more cost effective and budget-friendly price point.

Also, be mindful of materials being used- if a company is coming in significantly lower than other bids, find out if they are using premium 3M or Avery materials, and if so if they are using the best application for the job at hand. Someone quoting higher might be using a higher price-point material for quality reasons- so make sure quotes are apples-to-apples, respectively. I’d approach this the same way you would in your business- if someone called with a considerably less quote compared to yours, you’re immediately going to think “sure, but what are they getting for that, and where are they cutting corners” about your customer and their competing quote. If it’s close and the same cost of goods/materials/labor cost you may be willing to match it.

Some materials have an 18 month- 2 year lifespan, where more a more expensive option might be using a 5-7 year, premium cast 3M vinyl. Choosing the quote with better materials at a higher cost MAY be a better option if the lesser quality materials forces you have to have your wrap re-done every 2-3 years; that extra $500-1,000 for premium materials now may save you double or triple that over 4-5 years. Be mindful of quality- Ask about cast vs. calendared vinyl and laminate combos to make sure you’re not getting a cheaper price for a cheaper product. Wraps are a high ticket item for businesses, and you should be mindful of quality!

Food Truck Wrap for Tacos Aurora, Nashville, TN

Food trucks, boutique trucks, etc can be similar in price- with large, extended height and length food trucks getting into the $4000-$5500 range for printing and installation. These trucks may look flat, but they have a good amount of hardware and accessories on them that make design and installing properly more difficult than at first glance. Making sure your chosen company designs the wrap with proper installation in mind, making sure information is not running through vents, raised areas (where text MIGHT be distorted or lost) is just as important as quality printing and installation. Design often is a separate cost, but be mindful that a quality, well designed wrap will garner more attention and have a higher rate of effectiveness than just slapping a background and a logo on your vehicle. Make sure your wrap company checks off these boxes below before jumping into the least-cost option. It may save you money in the long run! Lets review the wrap checklist:

• Are they using the right materials for the job, and did I do my research to make sure they are?

• Have I checked their google/social reviews for positives/negatives?

• do they have insurance in case my vehicle is damaged in their care?

• Do they quality control their print production according to MFG requirements? (outgassing prints, matching base and laminated materials, right print profiling, etc)

• Do they offer an installer warranty? Did they go over the ACTUAL material warranty and lifespan of the materials being used? (you should request a copy of said info bulletins)

• Do their designers take time to offer insight on creative to IMPROVE brand exposure with quality design and functional placement of info? (managing these expectations is key)

Advertising and Commercial wraps are a serious marketing tool, and have very high ROI's, especially in local markets.

Contact us today and we can help you brand your fleet vehicles to be a 24/7 employee of your business!