We all want to work in a space that inspires and cultivates productivity, but how do you get there?

Environmental branding has grown increasingly more popular in workspaces, to the point that some company’s would say it is more impactful to their brand than signage and logos. Why is that?

As we’ve said many times, branding is not just a logo and a tagline, it is the compilation of all of the perceptions of your business. Pictures tell a thousand words, so why would the only image displayed in your workplace be your logo? With a good brand strategy and a solid message to tell, we can help you create a workplace environment that speaks volumes about your business right when clients walk through the door.

When planning for facility graphics and environmental branding, it is imperative that your messages are simple and clean. Don’t clutter your space with imagery that is off brand or simply because you like it, direct your content to work for your business. Use your space wisely by conveying messages that intrigue your audience and answer questions. Good environmental graphics can make your clients and staff more confident in the work you are doing. Whether it’s a corporate office, restaurant or a retail store, wall wraps can define your space uniquely and tell a story that resonates with people.

Every facet of your space has the ability to communicate to your employees and your customers. This allows a greater connection between the people who interact with your space. Leaving a lasting impression can mean really great things as far as brand recognition goes and can increase visibility with just one memorable experience. Creating an experience with your brand increases the perception of your business in the minds of your customers and instills a greater sense of pride for employees.

Walls are not the only thing that can be wrapped. A consultation and a site survey is always recommended so that you can get the most out of your space. We get creative with facility graphics, ensuring that your space is uniquely designed and stands out from competitors. We work with companies big and small so we are always on top of the needs of your particular business. A good strategy can take your space to the next level. Follow the trend and see why all of the industry leaders are taking advantage of workplace graphics.

Distinguish Yourself From The Pack & Extend Your Brand's Experience.

The branding process is a process that many business owners are not too familiar with. Everyone knows you need a logo to start out with but what does that really entail? In this brief overview we will be going over the essentials of creating a foundation that really makes up an effective brand.

We will be showcasing a logo design project that has been in effect for almost a year now:

Moosic City Ice Cream & Waffles

To start this process the client came to us with ideas for a unique Ice Cream & Waffles food truck. They wanted the business to reflect a family friendly mood that could stand out from the many dessert food trucks in Nashville. They had the great idea of a whimsical mascot to represent their business in classic colors that represented what they were trying to achieve.

Our approach was to do exactly that. We wanted bold and delicious colors to be the focal point of the logo with vintage-like typography and a custom illustration of a friendly cow. We combined all of these elements into an inviting logo that suited exactly what they do best. The illustration went through a series of changes finally landing at an image that was similar to the famous Piggly Wiggly mascot.

After creating the perfect mascot we focused on finding the right typography and colors to support this design. We went with a very fun, vintage script font and paired it with a strong decorative serif font to give it the impact it needed. The colors were easy, the client already had a clear idea of a creamy color to accent the bold classic red that is common in the food industry.

And of course, we needed a brand pattern. We customized a super fun illustrative pattern that showcased all of their treats; ice cream, waffles, coffees and sodas in a way that could be used in multiple scenarios from digital backgrounds to physical products.

With all of the elements in place we were able to come up with supplementary designs that just made sense with their business. This scenario in particular we chose to do designs for merchandise and apparel, products like coffee cups, and signage for if they ever wanted to expand to a brick and mortar store. Not to mention the most important element which was the food truck design. We used a combination of their brand pattern with some classic Nashville skyline graphics to make a very inviting and trendy look for the business.

So in conclusion, after a year of effective branding and a great product, Moosic City Ice Cream and Waffles has expanded their reach with catering and added new assets to the business including a super cool Ice Cream Tricycle decked out in full branding. They are building brand recognition and visibility everyday thanks to a consistent image and killer tasty treats. Check them out at moosiccity.com to see where they’ll be next!

If you’re ready to elevate your business and help your bottomline head on over to label615.com. Whether you’re looking to fully rebrand or just update your identity, we have the answers.

Vehicle wraps are common place today. They’re everywhere.  However, if we took the time to examine most wraps on the road today, you’d think the concept of designing a simple, easy-to-read message was difficult to understand. It’s really not, once you understand the fundamentals of what it takes to design and roll out a good wrap.

The characteristics of good wrap design and vehicle advertising — those which use proper branding, and easy-to-discern messaging — are rarely employed on most vehicle wraps seen on the road today. This explains why many wraps are failures from an advertising standpoint, and sadly a wasted opportunity for the businesses deploying them. This can be primarily attributed to a lack of education and understanding about the actual medium and what impacts effectiveness.  Mastering the craft is a bit easier today, since the primary barrier to entry is acquiring the cash to buy a large format digital printer. So, while the sign or wrap company may be brilliant at printing and installing wraps, they may lack experience in creating an effective advertising effort for the company they are working with.

These tips can help you better understand the core tenets for good wrap design and effective vehicle advertising. Whether you are a designer hoping to improve your layouts, or a small business owner trying to gain market share, these tips will help you get the maximum impact and return on investment for your outdoor vehicle advertising programs.

Tip #1: Start with A Great Brand

One reason that so many wraps fail from a marketing perspective is because the business has a poor brand identity and logo. The brand should always be the primary message for a vehicle wrap, unless you have national brand recognition. For small businesses trying to make an impact in their community, the message is always about the brand. Starting with a poor brand means you’ve failed before you’ve begun: by wasting money on a wrap and missing a huge marketing opportunity.

For us, having a good logo to work with is key. Strong brand assets have a much more powerful impact and work well in all print applications, especially in vehicle wrap marketing.  You’ve got seconds to make an impression, or fade away into the masses.  Most companies will design with whatever you have- mainly because they don’t want to loose the job. For us, it’s Quality NOT quantity. If we feel we can’t deliver a functional design to help boost brand awareness and drive business we’ll actually pass on the job. Our integrity won’t allow us to take your money simply for revenue, knowing your message isn’t working for that money spent. A wrap is a marketing investment; it should be approached and designed with the strategy of increasing traffic and revenue through brand strength.

Tip #2: Use Photos Only When It Assists Your Brand

I think the view point here is 50/50. However, I believe that there are effective wraps that use photos- Look at Nike, Adidas, etc- they have billboards with photos. I think the challenge is most photos used on wraps were not taken with the intent to convey the brand message- simply used as a portfolio item.  It’s almost too easy to snap a photo of a house, freshly painted, and overlay the logo and contact info. It’s generic. It’s too universal.  This is where you NEED to let your brand identity and logo SHINE.  If you’ve invested good money into your logo, it should stand alone and tell your story. When photos become the dominant element in your wrap, you can find your powerful brand getting lost. I challenge you to look at ads from the above companies, and see how the photos actually support the brand message- not overshadow it. As a small business, you want your clients to Associate your powerful logo with your brand- and the trust and services or products you provide behind it. 

Tip #3: Don’t Be Too Wordy.

Again, a wrap has seconds to communicate a message. First, we need to capture attention- That means a good design, strong brand colors with accompanied with a powerful logo. Second, let’s get a phone number and web address.  The typography should match and be on-brand with the fonts chosen. I’d recommend using the same or a variation of the same font family used in your logo. It keeps continuity- and consumers like clean, bold things to look at.  Some companies like to list services, and as much as I’m not a fan, I feel sometimes it has it’s place. If you’re going to do it, do it tastefully. We don’t need 15 items of your services.  Keep it simple: “Landscaping, Hardscaping, Irrigation.” No one can read your print ad while driving.  The takeaway? You want people to focus on your brand, create a feeling. Think Billboard, not brochure. 

Tip #4: Stand Out From Your Competition. 

The real secret here is this is 100% achievable.  If you survey the landscape of your industry, you’ll see other companies using vehicle wraps as a tool. However, many of them aren’t optimizing the real estate, since most of them don’t follow these simple tips. Here’s your chance. Let’s put the above tips to work. The job of the wrap is for people to be drawn to it- and then impressed with it. Sure, spatters and patterns, photos, etc can get attention, but then what? The consumer gets lost in the lack of composition and poof! The vehicle is gone, and as they are driving they see what seems to be the same vehicle, yet it’s a different company. Now two companies are competing for the same business, as they both failed at communicating their message. With a good design approach, you can leave a positive impression on people and when they think of hiring someone in your service industry, they immediately associate it with you. 

Tip #5: Simple Is Better.

If the viewer needs to work too hard to figure out the primary brand messaging, it’s an opportunity lost. The medium isn’t the same as print design, where the viewer can stop, absorb the advertising and try and understand the message. Consider that one, primary takeaway you’re hoping to leave with the viewer. What is it? And does the wrap effectively communicate it? Is it lost in the imagery? Distance legibility is, of course, a primary concern. You have very limited time to capture the viewer’s attention and have your brand and message be understood and remembered.

Contact us to help put your brand to work with powerful wrap designs!

Building a brand is much more than developing a logo and getting your name out there. Branding is everything from the problems you’re trying to solve with your business to your company’s visual brand direction. When we say we are your graphics and branding partner, we want to be there for all of your marketing needs. From website development to social media content to environmental branding, we are here to make all of those things flow seamlessly together because branding is a compilation of EVERYTHING your company puts out. Be consistent, be clear and be concise.

We can help you build and maintain your brand by creating assets and attributes that stay on brand message and provide your clients with fresh content that keeps them coming back. Creative message is something that many small companies are not focusing on but when it comes down to it, your message needs to be received in the most efficient and visually pleasing way possible. We formulate a brand strategy that covers all of these things and ultimately makes advertising more effective.

Your brand strategy is specific to you and your business. When you partner with us, we take care of the research for you to formulate a strategy that works for your target market and promotes real growth and recognition.

Your business should tell a story, and we are here to make that story come to life in all aspects. Are your marketing materials living up to your company’s potential? Find out, schedule a consultation and we can help you manage your visual identity.

Ready to build a brand that works for you? Let us know, we can analyze your business strategy and see what works and what doesn’t. Get another opinion and find the sweet spot with your target audience. It really does work!

Does your company have box trucks in your fleet? Are they plain white, maybe a little worn and finally showing their use? Why not put them to use as a marketing tool. Box trucks are essentially rolling billboard space your business owns- and in certain townships and metro areas, there are rules and regulations for signage, banners and promotional items that limit companies and their brand reach on a local level. However, parking a 12, 16, or 26ft box truck in your lot or having it on the road can attract 30,000- 70,000 brand impressions daily, depending on where you’re located. (Statistics from the Outdoor Advertising Agency of America.)

Concept design for Nike sneaker launch by Label Graphics Co- Franklin, TN

DISRUPTION. IMPACT. POWERFUL VISUALS. These are keys to high-impact wrap advertising campaigns that bolster brand awareness and have staying power with potential and current customers. You have 15- that’s right approximately 15-seconds to say EVERYTHING you need to say to get your brand promise and services offered across to your audience. Your vehicle wrap should speak LOUDLY to your consumers.

Finally, what’s the top reason to wrap your trucks? BILLBOARD ADVERTISING. A billboard on the highway is seen from only one direction; and at anywhere from $5000-$50,000 a month, they are expensive and often our of reach for small to medium businesses. Enter the Box Truck- A mobile billboard, at street level, displaying your brand and services/products 360 degrees. You’re advertising on the rear to traffic behind you, on the driver’s side and front to oncoming traffic and the passenger side to travelers on the far right lanes or in parking lots, etc. It’s THE MOST affordable, effective and powerful cost per impression advertising on the market today.

Nissan Rogue Product Launch Campaign concept design by Label Graphics Co.

Ready to ramp up Brand Awareness? Let’s talk fleet truck wraps. Our in-house designers will work with your business to create effective, disruptive and powerful visuals that speak to your demographic and strengthen your brand promise. Click the button below, and let’s do something great together.

We were approached by Dax Hock, the owner of Traega Entertainment in Cools Springs, TN to help set off their already inspiring new offices with a custom dimensional logo sign, and a super fun custom video game console enclosure wrap.

Traega Entertainment is a veteran team of game makers with decades of experience from Blizzard, Riot, EA, Microsoft, Ubisoft, Disney, Midway, and Funcom. We have come together to form Traega Entertainment, an independent studio in based in Cool Springs, TN. With their expansion, the team reached out to us with some ideas to help create an impactful logo sign on their artistic reclaimed wall.

Conceptual drawing from Traega on placement of their logo sign in their wood wall

We immediately got to work on creating some concept renderings on how the sign would come together. What was fun about this particular project was that the Traega logo was already extremely cool- with all the angular shapes and retro colors we approached it from a multi-dimensional concept, essentially “stacking” the logos by layer. Using flat cut acrylic elements faced with digital prints, we began building the sign.

Finally, with all the acrylic fabricated and the acrylic faced with the digital prints to create the gradient effects, we mounted the lettering over a 3/4 inch thick custom routed foam backer, faced with digitally printed background design. To mount it to the wall, we wanted the sign to look like it was free floating in the wall area so we used a french cleat system and bottom bumper to maintain a level position. See the final product below!

If you’re interested in having a custom logo lobby sign created by us, feel free to reach out below and let’s create something together!

Brick Wraps for artistic advertising? You Bet. Wall murals are great for impact pieces, adding some artistic elements to the interior or exterior of your business.

Brands, businesses and organizations are always looking to optimize their exposure to current and existing customers. In todays marketing world, visuals are front and center. Be it on your phone, iPad, or desktop, platforms like instagram and Facebook have made us hyper visual. How can this apply to your business within the OOH (out of home) Marketing industry? Good Question.

Interior brick wall graphics installed for Franklin Road Apparel, Franklin, TN.

What if we told you you could turn the exterior of your brick building into a 10ftx10ft (or bigger) instagram post? That, would be a serious conversation starter, attraction, and brand identifier. Being in Nashville, the trend for exterior wall murals is growing at a fast pace. Many are painted; but what if we put your logo or company mission statement for all traffic (foot or vehicle) to see? The impressions alone would increase brand awareness and increase traffic.

10ftx10ft Raptor Head icon for Ravenwood High School. - Brentwood, TN

Using the right materials developed for brick and textured wall applications paired with the highest quality digital printing technology, we can create vibrant, impactful murals and visuals for any application.

Let us help design and create a visually stunning textured surface wrap and start utilizing creatively your empty space. Want to learn more? Reach out Below!

This is a question we get daily, with good reason. The best way to attack that question is knowing what factors go into your wrap. Generally, most shops including ours use templates and guides to determine square footage of a wrap. Is it full coverage? What kind of vehicle is it? Do you need graphic design? How long is it going to be on there for and what materials should we use? All these questions are determining factors in your wrap.

Nissan NV Wrap done for Driveway Rescue TV show for RTM productions, in Franklin, TN.

“Where can we save money?” We do too many van wraps a year here to count, and 90% don't have the roof done- instead, we install a 18"-24" piece of vinyl as a "header" over the windshield to give the illusion of roof coverage. This saves significantly as on many commercial vans and vehicles, the roof is one of the largest panels. If you're looking to wrap a van- Chevy, ford, dodge, or Mercedes- be it a econoline van or a sprinter-style van I'd budget anywhere from $2200-$4500 printing and installation depending on trim models, roof height, and design needed. The larger the vehicle, the greater the price. Most companies like ours charge by the square foot- If that seems to be slightly out of budget reach, I'd look into partial wraps, as you can achieve similar results as a full wrap with a more cost effective and budget-friendly price point.

Also, be mindful of materials being used- if a company is coming in significantly lower than other bids, find out if they are using premium 3M or Avery materials, and if so if they are using the best application for the job at hand. Someone quoting higher might be using a higher price-point material for quality reasons- so make sure quotes are apples-to-apples, respectively. I’d approach this the same way you would in your business- if someone called with a considerably less quote compared to yours, you’re immediately going to think “sure, but what are they getting for that, and where are they cutting corners” about your customer and their competing quote. If it’s close and the same cost of goods/materials/labor cost you may be willing to match it.

Some materials have an 18 month- 2 year lifespan, where more a more expensive option might be using a 5-7 year, premium cast 3M vinyl. Choosing the quote with better materials at a higher cost MAY be a better option if the lesser quality materials forces you have to have your wrap re-done every 2-3 years; that extra $500-1,000 for premium materials now may save you double or triple that over 4-5 years. Be mindful of quality- Ask about cast vs. calendared vinyl and laminate combos to make sure you’re not getting a cheaper price for a cheaper product. Wraps are a high ticket item for businesses, and you should be mindful of quality!

Food Truck Wrap for Tacos Aurora, Nashville, TN

Food trucks, boutique trucks, etc can be similar in price- with large, extended height and length food trucks getting into the $4000-$5500 range for printing and installation. These trucks may look flat, but they have a good amount of hardware and accessories on them that make design and installing properly more difficult than at first glance. Making sure your chosen company designs the wrap with proper installation in mind, making sure information is not running through vents, raised areas (where text MIGHT be distorted or lost) is just as important as quality printing and installation. Design often is a separate cost, but be mindful that a quality, well designed wrap will garner more attention and have a higher rate of effectiveness than just slapping a background and a logo on your vehicle. Make sure your wrap company checks off these boxes below before jumping into the least-cost option. It may save you money in the long run! Lets review the wrap checklist:

• Are they using the right materials for the job, and did I do my research to make sure they are?

• Have I checked their google/social reviews for positives/negatives?

• do they have insurance in case my vehicle is damaged in their care?

• Do they quality control their print production according to MFG requirements? (outgassing prints, matching base and laminated materials, right print profiling, etc)

• Do they offer an installer warranty? Did they go over the ACTUAL material warranty and lifespan of the materials being used? (you should request a copy of said info bulletins)

• Do their designers take time to offer insight on creative to IMPROVE brand exposure with quality design and functional placement of info? (managing these expectations is key)

Advertising and Commercial wraps are a serious marketing tool, and have very high ROI's, especially in local markets.

Contact us today and we can help you brand your fleet vehicles to be a 24/7 employee of your business!

Looking to expand your local reach for your business, brand or organization? Vehicle Wraps have proven time and time again to be the best bang for your buck. But what makes a vehicle wrap program work? A Good, Effective Design Strategy. A good wrap company should be asking you as the client what it is you're trying to achieve with your wrap.

Are you looking to drive web traffic? Are you looking to offer a product or service? If so, how do they contact you? Is your wrap going to support your marketing efforts across other media platforms? Do you have a strong social presence and wish to communicate that to your clients to improve engagement with your brand? Establishing the purpose is key to creating a dynamic, disruptive wrap design. You have 3-15 seconds to make an impression, and get your message across. Make sure you're concise, direct and simple with your message to deliver the best impact you can.

The residual outcome? The better, more effective the design, the more professional your fleet looks- attracting more business and attention and that, when done right, converts to revenue.

Click the link below to see some examples of highly-effective vehicle wraps we’ve done, and get a quote for your next vehicle wrap.