Does your company have box trucks in your fleet? Are they plain white, maybe a little worn and finally showing their use? Why not put them to use as a marketing tool. Box trucks are essentially rolling billboard space your business owns- and in certain townships and metro areas, there are rules and regulations for signage, banners and promotional items that limit companies and their brand reach on a local level. However, parking a 12, 16, or 26ft box truck in your lot or having it on the road can attract 30,000- 70,000 brand impressions daily, depending on where you’re located. (Statistics from the Outdoor Advertising Agency of America.)
Concept design for Nike sneaker launch by Label Graphics Co- Franklin, TN
DISRUPTION. IMPACT. POWERFUL VISUALS. These are keys to high-impact wrap advertising campaigns that bolster brand awareness and have staying power with potential and current customers. You have 15- that’s right approximately 15-seconds to say EVERYTHING you need to say to get your brand promise and services offered across to your audience. Your vehicle wrap should speak LOUDLY to your consumers.
Finally, what’s the top reason to wrap your trucks? BILLBOARD ADVERTISING. A billboard on the highway is seen from only one direction; and at anywhere from $5000-$50,000 a month, they are expensive and often our of reach for small to medium businesses. Enter the Box Truck- A mobile billboard, at street level, displaying your brand and services/products 360 degrees. You’re advertising on the rear to traffic behind you, on the driver’s side and front to oncoming traffic and the passenger side to travelers on the far right lanes or in parking lots, etc. It’s THE MOST affordable, effective and powerful cost per impression advertising on the market today.
Nissan Rogue Product Launch Campaign concept design by Label Graphics Co.
Ready to ramp up Brand Awareness? Let’s talk fleet truck wraps. Our in-house designers will work with your business to create effective, disruptive and powerful visuals that speak to your demographic and strengthen your brand promise. Click the button below, and let’s do something great together.